You've trained. You've sweated. You've put in the hours.
But when match day comes — something is missing. The pace isn't there. The power isn't there. The performance you trained so hard for doesn't show up when it matters most.
You start questioning yourself. Was I not good enough? Did I not work hard enough?
The truth is — it was never about how hard you worked.
Most cricketers spend years doing generic gym work with no connection to their game. No cricket-specific programming. No science behind their preparation. Just hard work with no direction
If this sounds familiar — you are exactly who Coach AJ built this program for.
For 7 to 8 years, I did everything right. I trained every single day. I showed up when others didn't. I prepared harder than anyone around me. Trial after trial.
Setback after setback. Not selected. Again and again.
I never gave up — and eventually, in 2019 I made it to BCCI Domestic Cricket at the U-23 level.
"Could I have got here sooner? Could those years of setbacks have been avoided — if I had the right training?"
That realisation changed the direction of my life. I pursued a BSc in Strength & Conditioning from Setanta College, Ireland — dedicated the next 7 years to
coaching cricketers from youth level all the way to India-A.
I didn't choose this path just as a career. I became a Cricket Strength & Conditioning Coach so that no cricketer would ever have to look back and wonder what they could have achieved with the right guidance. My goal is to help every player reach their full potential, without regrets.
Before we build, we talk, I go through your goals, cricket background and training history. Your program is built around this conversation.
Every session is designed specifically for you your position, your goals and current level. Delivered via The App with full exercise tutorials and progress tracking. No old school PDFs.
Every week I check-in on your progress and how your body is responding. If something needs to change, I change it. We discuss and train accordingly, throughout the program
You are never training alone. Direct access to Coach AJ throughout your entire program, questions, guidance and support whenever you need it.
At the end of every phase we get on a call, review your progress and plan exactly what comes next. Assess, adjust and level up every single month.
Every exercise, every set, every session transfers directly onto the cricket field. This is Cricket Performance at it's highest level.
Follow every session with clear sets, reps and progression. Fully structured and periodised using advanced S&C principles, built through years of coaching experience by Coach AJ, all you need to do is follow the plan.
Watch and perform each movement with proper technique. Detailed video guidance ensures correct execution, technique and reduces the risk of injury.
Log your sessions and stay consistent throughout the program. Monitor your progress over time to stay accountable and see measurable improvements.
Yes, a gym with basic equipment is recommended. If your access is limited, we can customise the program accordingly.
Absolutely. Whether you are just starting or competing at a high level, your program is built around where you are right now and where you want to go.
Your program is delivered through the AJ Health & Fitness App, available on iOS and Android. Every session includes full exercise video tutorials, sets, reps and coaching notes.
This is exactly why we have weekly check-ins. I adjust your training load around your cricket schedule so your gym work always supports your on-field performance.
Coach AJ combines over 15 years of cricket experience and 7+ years of coaching experience with a BSc in Strength & Conditioning from Setanta College. As a former cricketers, he understands the physical demands of cricket and what it takes to perform at your best. You will work with a coach who understands both the game and the science of athletic development and performance.
Sometimes all you need is a clear blueprint and expert guidance to follow. With online coaching, your program and Coach AJ are always in your pocket through the app. You will receive a personalised training plan, exercise demonstration, progress tracking and ongoing support throughout the journey. Also you can train anytime, no fix slots like the in-person training. No matter where and when you train, you will have a structured system and a coach keeping you accountable every step of the way.
You have the dedication. You have the desire. Now you have the coach
who understands exactly what it takes, because he has been exactly where you are.
